Nicole Kelley teaches us how to use simple, smart ads to amplify what’s already working in your blogging business without wasting time or money.

She is a marketing strategist who helps creative entrepreneurs turn their BEST content into consistent traffic, leads, and sales using Facebook and Instagram ads. With over a decade of experience in digital marketing, Nicole specializes in building simple, high-converting ad funnels that work behind the scenes, so her clients can spend less time posting and more time creating. She’s worked with bloggers, coaches, and small business owners to grow their audiences, launch digital products, and create sustainable revenue streams without relying on the social media grind.

Nicole explains how to stop fearing ads and start using them to grow traffic, email lists, and product sales. She shows us why ads aren’t a sign of failure but a lever for scale, and how even $5 a day can create momentum.

Key points discussed include:

- Mindset shift: Ads aren’t a sign of failure, they’re a sign you’re ready to scale. It’s a tool for amplifying what’s already working in your business rather than a last resort.

- Start with your best work: You don’t have to advertise everything - choose a highlight reel of recipes or blog posts that showcase your brand at its best, so you make a strong first impression with new audiences.

- Lead magnets win: Freebies, checklists, or roundups aren’t just busywork. They’re powerful tools for building your email list.

- $5 a day is enough: Learn how to re-engage past visitors and test content with as little as one dollar per ad set.

- Keep it organic-looking: The best ads don’t look like ads. Natural-looking videos or photos blend better into social feeds and outperform polished, overly-branded content.

- Track results separately: Don’t lump everything together. Use unique landing pages and forms for ad-driven traffic so you can see exactly what’s working.

- Don’t boost posts: Nicole cautions against the “Boost Post” button that tempts so many bloggers and shows why running campaigns through Meta Business Manager gives you the control and results you actually need.

Connect with Nicole Kelley

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