In this episode, I’m joined by Carolyn Leisure—founder of Maypop Creative Studio and website evolution expert—for a conversation about turning your site from a digital business card into your hardest-working team member. We talk about strategy, automation, trust, and how to make sure your website is pulling its weight (so you can get out of your inbox and back into your zone of genius).

This episode is packed with smart, simple tips to help your website grow with your business—and make your tech stack a whole lot more efficient in the process.

🎙️ In This Episode:

• The difference between a “business card” website and a conversion-driven one
• How to streamline your navigation to avoid decision fatigue
• What should actually go in your footer (and why it matters for SEO)
• Carolyn’s 6-part checklist to make your website work smarter, not harder
• The balance between personalization and privacy in the age of data tracking

🔗 Links Mentioned:

• Read the full shownotes: https://thekarareport.com/76
• Grab the free resources Carolyn mentioned: https://maypopcreativestudio.com/kara
• Read her blog on zero-party data: https://maypopcreativestudio.com/squarespace-small-business-blog/why-zero-party-data-matters
• Connect with Carolyn: https://maypopcreativestudio.com/
• Follow Carolyn on Instagram: https://www.instagram.com/maypopcreativestudio/
• Learn more about working with our team: https://thekarareport.com/services
• Follow me on Instagram: https://instagram.com/thekarareport