This week we’re joined by Zack Naylor, CEO and co-founder of UX research tool Aurelius. We spoke about what researchers need to know about their company, why tying research outcomes to business impact is so important, and how to navigate the waters when business goals and user research don’t align.

Zack talked about…

• Conducting stakeholder interviews to deeply understand your business.
• Choosing a company that aligns with your values and personal goals.
• Using business knowledge to get high level stakeholder buy-in.

Highlights

• [3:52] Get to know the business by taking the time to conduct stakeholder interviews.
• [7:31] Talk to people as high up the ladder as possible. 
• [10:01] What happens when what you learn in research doesn’t line up with business goals? 
• [20:14] Striving for business impact with your research projects. 
• [24:38] Examining your internal drivers can help you do more meaningful work.

About our guest

Zack Naylor is the CEO and Co-Founder of Aurelius. He’s helped organizations from startups to Fortune 500s build and establish user experience design practices to deliver valuable products and services.