762: Cosmetic Dentistry vs. Healthcare Dentistry – Dr. Christian Coachman

What is the number-one enemy of teeth? Sometimes, it’s the dentist! Esthetic dentistry is rising in popularity — and harming many patients. To highlight the difference between esthetic and healthcare dentistry, Kirk Behrendt brings back Dr. Christian Coachman, founder of Digital Smile Design, to explain why esthetics has its place, but shouldn't be the priority. Cosmetic dental procedures won't improve your patients’ health! To change the way you think about cosmetic and healthcare dentistry, listen to Episode 762 of The Best Practices Show!

Learn More About Dr. Coachman:

• Join Dr. Coachman on Facebook: https://www.facebook.com/christiancoachman
• Follow Dr. Coachman on Instagram: https://www.instagram.com/chriscoachman
• Learn more about Digital Smile Design: https://digitalsmiledesign.com
• Register for the DSD Provider course (October 7, 2024, and November 11, 2024): https://digitalsmiledesign.com/dsd-provider
• Register for DSD Residency 1 On Demand: https://digitalsmiledesign.com/dsd-residency-1-on-demand
• Listen to Dr. Coachman’s podcast, Coffee Break with Coachman: https://open.spotify.com/show/4ADCrWhqsUKbHmZtkhhgoB

More Helpful Links for a Better Practice & a Better Life:

• Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listen
• Join The Best Practices Association: https://www.actdental.com/bpa
• Join ACT’s To The Top Study Club: https://www.actdental.com/ttt
• See the ACT Dental/BPA Live Event Schedule: https://www.actdental.com/event
• Get The Best Practices Magazine for free: https://www.actdental.com/magazine
• Please leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218

Episode Resources:

• Watch the video version of Episode 762: https://www.youtube.com/@actdental/videos

Main Takeaways:

• Esthetics should be the byproduct of great dentistry, not the priority.
• There is nothing better than having your own dentition in your mouth.
• Teeth are the key to longevity. Esthetic procedures destroy good teeth.
• Stop pretending that esthetic dentistry is healthcare dentistry — it’s not.
• Dentists play a big role in shaping the perception of beauty and esthetics.
• A nose job won't improve heart function. Veneers won't improve your bite.
• Cosmetic dentistry is camouflage dentistry. It won't treat underlying problems.

Snippets:

0:00 Introduction.

1:43 Why this is an important topic.

12:17 Esthetics shouldn't be the priority.

14:25 The rise of the bullshit esthetic dentist.

21:57 There is nothing better than having your own teeth.

29:04 The biggest enemy of teeth are dentists.

31:02 It’s easier to sell the wrong dentistry.

36:24 Society’s exacerbation of “beauty”.

43:53 The real link between function and esthetics.

47:59 Final thoughts.

51:36 More about DSD.

Dr. Christian Coachman Bio:

Combining his advanced skills, experience, and technology solutions, Dr. Christian Coachman pioneered the Digital Smile Design methodology and founded Digital Smile Design company (DSD). Since its inception, thousands of dentists worldwide have attended DSD courses and workshops, such as the renowned DSD Residency program.

Dr. Coachman is the developer of worldwide, well-known concepts such as the Digital Smile Design, the Pink Hybrid Implant Restoration, the Digital Planning Center, Emotional Dentistry, Interdisciplinary Treatment Simulation, and Digital Smile Donator. He regularly consults for dental industry companies, developing products, implementing concepts, and marketing strategies, such as the Facially Driven Digital Orthodontic Workflow developed in collaboration with Invisalign, Align Technology.