We're tackling a hot topic that's causing a stir across the experiential travel world—from glamping hosts and retreat leaders to boutique accommodation owners: Is traditional SEO… officially dead?

If you've ever found yourself wondering how on earth you're meant to keep up with the pace of change in the digital world... you're not alone. And today's episode is one you won't want to miss if you want help keeping up.

With AI search, zero-click results, and Google's new overviews changing the way people find information, website traffic is down across all industries by an average of 20%. So the real question becomes: What now? And what should you be doing differently?

To unpack all of this, I'm joined by the brilliant Kenny Ridgell from Ridge Media. Kenny works with some huge hospitality names, but what I love most is how grounded and practical his advice is, especially for those of us building meaningful businesses without a corporate marketing team in our back pocket.

We get into:

• What these AI-driven search changes really mean for smaller, independent brands
• Why the "old way" of doing SEO just isn't cutting it anymore
• And what you can do now to stay visible, relevant, and bookable in this fast-changing landscape

We also share some incredibly useful tools, smart strategies to optimise your presence online, and ideas to help you adapt... even if you're doing all the marketing yourself.

So… grab your cuppa, get comfy, and take a deep breath. This isn't about panic. It's about learning about what matters and changing what you do so you can keep up with everything. Because once you understand what's important, you'll be ready to lead the way forward.

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More Information

Sarah Riley - Glamping, retreats, events, and guest attraction

Courses. Guided Growth. Done-for-You Marketing.

*learn it *join our tribe *or let us handle it

Glamping Academy & Owners Club https://inspiredcourses.com

Boutique marketing studio for small businesses https://inspiredcollectiveltd.com/

Kenny Ridgell, Ridge Media

C: 864-354-6175 | O: 864-230-2546

1565 Laurens Road, Greenville, SC 29607

https://ridgemediallc.com/