Molly Patrick teaches us about creating a values-driven business through genuine connection, radical honesty, and community that sustains itself without ads, gimmicks, or burnout.

Molly is the co-founder of Clean Food Dirty Girl, a global community known for its honest, inclusive approach to plant-based living. Raised off-grid in New Mexico, Molly learned early to value simplicity, hard work, and humor - principles that still shape her work today. A lifelong vegetarian and vegan since 2010, she has been alcohol- and cigarette-free since 2015 and now lives on the island of Maui, leading a thriving movement that helps people eat more plants and live more intentionally.

For over a decade, Molly has built a thriving global community around eating more plants, not through viral hacks or paid ads, but through heart, storytelling, and trust. She has turned authenticity into strategy and connection into sustainability. In this conversation, she and Megan dive deep into what makes communities stick, how to serve before you sell, and why writing to your audience like a friend will always outperform clever marketing.

Key points discussed include:

Build trust, not traffic: Community outlasts algorithms every time.

Show up human: People connect with your truth, not your polish.

Serve before you sell: Generosity creates loyalty that no ad can buy.

Email is still gold: Talk to your audience like a best friend, not a brand.

Hold it lightly: You can't force connection. Create space for it.

Listen and evolve: Feedback is a gift, not a critique.

Sustain through simplicity: When you remove the fluff, your message shines.

Community over clicks: Real relationships build the most resilient businesses.

Connect with Molly Patrick

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