Megan chats with social media strategist Shannon McKinstrie about creating Instagram stories that actually convert, without overthinking, overproducing, or burning out.

Shannon McKinstrie is a social media mentor & strategist on a mission to eliminate the neverending content-creation guesswork and overwhelm so business owners can actually enjoy promoting their business and engaging with their audience on social platforms without burning out.

If Instagram stories intimidate you or feel like another box to check, this episode will change your mind. Shannon McKinstrie breaks down the art of storytelling on Instagram in a way that's approachable, human, and fun. She shares her three-story formula, engagement hacks that feel natural, and simple ways to connect with your audience beyond recipes. You'll learn how to show up consistently, grow your visibility, and build trust with your followers. No perfection required.

Key points discussed include:

- Start simple: Three stories a day is all you need to build traction.

- The first story sets the tone: Greet, connect, and invite your audience in.

- Convert in story two: Drop social proof, share an offer, or link to fresh content.

- End with real life: Relatable, offbeat moments make you memorable.

- Engagement = conversation: Use polls, questions, and humor to start dialogue.

- Be human, not perfect: Messy stories often perform best because they're real.

- Test content in stories first: Use reactions to see what should become your next reel.

- Stop fearing your voice: Authenticity builds faster than flawless delivery.

Connect with Shannon McKinstrie

Website | Instagram