Megan chats to Kat Duncan about sustainable organic traffic and why intentional content, email strategy and high volume output matter more than chasing trends.

Kat is the CEO of Honeycomb Media, a women-owned and operated marketing agency that works primarily with food bloggers. Passionate about marketing and social media from a young age, Kat has spent the past five years helping bloggers grow their online presence. Under her leadership, Honeycomb Media has become especially strong at driving organic traffic for food bloggers. She lives on the coast of South Carolina with her husband and their two kids. Kat loves that her work revolves around food and is dedicated to giving bloggers the tools and support they need to succeed in such a competitive space.

She breaks down the platforms that actually move the needle right now and why food bloggers should lean into email, Pinterest, social search and consistent publishing. She shares what is working for clients across Honeycomb Media, how to approach Newsbreak and MSN, and what it really takes to stay visible in a competitive landscape. If you want long term, steady traffic instead of algorithm anxiety, this is your roadmap.

Key points discussed include:

Email is your easiest win and a simple popup can grow your list fast.

Roundups drive reliable traffic especially when you keep them clear and helpful.

Pinterest is resurging and rewards high volume, real imagery and authentic recipes.

Social media is now a search engine and people want real food from real creators.

Newsbreak and MSN still matter and can be lucrative for high output creators.

Google is rewarding connection so write for humans and skip the keyword stuffing.

Interlinking builds authority and keeps readers exploring your site.

You cannot do everything alone so output eventually requires support and strategy.

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Connect with Kat Duncan

Website | Instagram