We talk a lot about podcasting as a visibility tool—but what if your podcast could do more than just get listens? What if it could build trust, generate leads, and actually support your bottom line?

In this episode, I’m joined by Hayleigh Hayhurst—founder of Espresso Podcast Production and total genius when it comes to podcast strategy—for a conversation about what really goes into starting (and sustaining) a profitable podcast. We get into the behind-the-scenes realities, the biggest mistakes new podcasters make, and how to make your show work for your business, not drain it.

Whether you’re podcast-curious or already deep into your episode archive, this conversation is full of refreshing honesty, actionable strategy, and permission to ditch perfection in favor of real impact.

🎙️ In This Episode:

• What nobody tells you about how long podcasting really takes
• How to market your podcast beyond just posting a few clips
• The surprising ROI of podcasting that has nothing to do with sponsors
• Why a 10-episode limited series might be the perfect fit for your business
• Hayleigh’s take on messy action, burnout, and building a podcast that lasts

🔗 Links Mentioned:

• Read the full shownotes: https://thekarareport.com/78
• Learn more about working with Hayleigh: https://www.espressopodcastproduction.com/
• Follow Hayleigh on Instagram: https://www.instagram.com/espressopodcastproduction/
• Learn more about working with our team: https://thekarareport.com/services
• Follow me on Instagram: https://instagram.com/thekarareport