In this episode, our host welcomes Kimberly Grustas, the inspiring founder of Good For You Girls, a natural skincare company for young girls. Kimberly shares her journey from working in the fitness and advertising industries to creating a line of healthy skincare products driven by her daughters' severe allergies and asthma. She discusses the importance of self-care, the psychological transformations during puberty, and how her products are designed to empower girls by promoting healthy habits. The conversation touches on the challenges of entrepreneurship, marketing strategies, and the significance of respecting and supporting the needs of young girls as they navigate puberty.

00:00 Introduction to Kimberly Grustas

01:10 Kimberly's Career Journey

02:35 Challenges and Inspirations

04:39 Founding Good For You Girls

07:06 Product Development and Philosophy

09:17 Empowering Young Girls

13:44 Marketing and Distribution

18:34 Challenges as a Female Entrepreneur

21:46 Reflecting on Fearlessness in Business

22:33 Turning Down Target: A Bold Decision

24:33 Challenges with Big Retailers

26:25 The Power of Social Media and Personal Branding

29:47 Support Systems and Family Influence

33:02 Facing Competition and Staying Positive

39:43 Inspiring Stories and the Importance of Self-Care

42:18 Final Thoughts and Gratitude

www.goodforyougirls.com

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