798: More Patients or Higher APV? The One Metric You Must Focus on for Real Growth – Dr. Barrett Straub

You need patients to run your practice. But more isn't always better! To help you understand what makes patients valuable for your business, Kirk Behrendt brings back Dr. Barrett Straub, ACT’s CEO, to explain annual patient value and the six steps to steadily increase it for a more profitable practice. Sometimes, less is more! To learn more about this magic KPI for growth, listen to Episode 798 of The Best Practices Show!

Learn More About Dr. Straub:

• Send Dr. Straub an email: [email protected] 
• Join Dr. Straub on Facebook: https://www.facebook.com/barrett.d.straub

More Helpful Links for a Better Practice & a Better Life:

• Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listen
• Join The Best Practices Association: https://www.actdental.com/bpa
• Join ACT’s To The Top Study Club: https://www.actdental.com/ttt
• See the ACT Dental/BPA Live Event Schedule: https://www.actdental.com/event
• Get The Best Practices Magazine for free: https://www.actdental.com/magazine
• Please leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218

Episode Resources:

• Watch the video version of Episode 798: https://www.youtube.com/@actdental/videos

Main Takeaways:

• Do more dentistry per visit for efficiency.
• Track how much you're diagnosing and selling.
• Get patients involved by taking time for a consultation.
• You can't afford not to collect 100% of what you're owed.
• Create a system to schedule your unscheduled treatment.
• Add procedures you're qualified and skilled to do onto your menu.
• Some patients can be seen more frequently than every six months.
• Keep patients tethered to the practice, even with easy appointments.

Snippets:

0:00 Introduction.

1:16 Annual patient value, explained.

10:17 Grow your communication skills and confidence.

12:05 Collect 100%.

14:00 Do more per visit.

17:18 Track how much you diagnose and sell.

21:02 Add more procedures to your menu.

23:34 Schedule unscheduled treatment.

25:36 Don't let patients leave without their next appointment.

29:08 Good versus “not that bad”.

31:15 Get patients involved.

34:54 Final thoughts.

Dr. Barrett Straub Bio:

Dr. Barrett Straub practices general and sedation dentistry in Port Washington, Wisconsin. He has worked hard to develop his practice into a top-performing, fee-for-service practice that focuses on improving the lives of patients through dentistry.

A graduate of Marquette Dental School, Dr. Straub’s advanced training and CE includes work at the Spear Institute, LVI, DOCS, and as a member of the Milwaukee Study Club. He is a past member of the Wisconsin Dental Association Board of Trustees and was awarded the Marquette Dental School 2017 Young Alumnus of the Year. As a former ACT coaching client that experienced first-hand the transformation that coaching can provide, he is passionate about helping other dentists create the practice they’ve always wanted.

Dr. Straub loves to hunt, golf, and spend winter on the ice, curling. He is married to Katie, with two daughters, Abby and Elizabeth.