The Digital Marketing Podcast by Exposure Ninja

8 Common PPC Mistakes (and How To Avoid Them)

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Head of PPC at Exposure Ninja, Tom Goodwin, chats to Tim Cameron-Kitchen about the main PPC mistakes we see businesses make and how you can fix them or avoid them altogether.


Timestamps

00:00 — Intro

01:37 — Not Bidding On Your Own Brand
07:01 — Ignoring Quality Score
13:47 — Spelling Errors
16:36 — Sending People to 404 Errors
19:58 — Offers That Expire
22:00 — Not Using Audiences
27:40 — Not Using Broad Match
34:14 — No Performance Max or Only Performance Max


Watch the video instead: https://exposure.ninja/8-ppc-mistakes

Get the show notes: ⁠⁠⁠https://exposureninja.com/podcast/340

Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


What to Listen to Next:

  • Google’s AI Overviews to Reach 1 Billion Users by Year-End ⁠⁠⁠https://exposureninja.com/podcast/dojo-38/⁠⁠⁠
  • Why GEO is the New SEO (and How It Works) ⁠⁠⁠https://exposureninja.com/podcast/336/⁠⁠⁠
    • The Best B2B Marketing Strategies for 2025 ⁠⁠⁠⁠https://exposureninja.com/podcast/334/
      • ...more
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      The Digital Marketing Podcast by Exposure NinjaBy Tim Cameron-Kitchen
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