I'm thrilled to share some exciting insights from our latest podcast episode where Matt Reiner of https://www.mattreiner.com and I dove deep into the world of AI, specifically chat GPT, and its potential in the advisory industry.

Embracing Innovation: We discussed the common hesitancy among advisors to adopt new technologies. While it's natural to stick to what's familiar, we believe that stepping out of the comfort zone is key to staying ahead in this rapidly evolving industry.

The 'Lazy Man's Utopia': We explored the concept of the 'lazy man's utopia', where advisors stick to the average and avoid trying something new. However, we believe that the industry is on the brink of a generational shift, pushing us to become more innovative and efficient.

Overcoming the Psychological Barrier: Change can be daunting, especially when it's hard to measure the direct ROI. But we believe that long-term commitments like quality content creation can be game-changers in connecting with a wider audience and growing your business.

The Power of Content Creation: In today's digital world, relying solely on random encounters or referrals isn't enough. We discussed how technology has lowered the barriers to marketing, allowing advisors to share their stories and build personal relationships with a wider audience.

Exploring ChatGPT: We delved into the practical steps advisors can take to start using chat GPT. From writing a love song for a team member's wedding anniversary to creating the actual music for the song, the creative possibilities of this tool are endless!

The Importance of Curiosity: We emphasized the importance of being open to new technologies. With the rapid rate of change in the industry, curiosity and adaptability are more important than ever.

I hope these insights spark your curiosity and inspire you to listen to our full podcast episode. Remember, the future belongs to those who are willing to learn, adapt, and innovate. Let's embrace the power of AI together!

Best,

Sten Morgan