This conversation was recorded at the Cincinnati Podcast Studio with Brian Erickson.

I originally invited Brian to join me for an episode of my What Are You Creating? podcast, which I typically produce as an audio-only show. Since Brian runs a studio devoted to high-quality video podcast production, he invited me to come to the studio and record the conversation there.

This is a very unscripted conversation. It begins as an interview, but it naturally becomes a genuine exchange between two podcast professionals exploring how we each think about content creation. Where it’s been. Where it is now. And where it might be headed.

At one point, Brian asks me to share my perspective on audio versus video, content ownership, and some of the principles that have shaped the way I approach creating and publishing work.

If you care about creating meaningful work and playing a long game with your content, I think you’ll enjoy it.

If you’re a professional author, coach, speaker, content creator, course creator, or online business owner, and you’ve ever felt alone in your content creation, marketing, or business decisions, I want you to know this.

You don’t have to do this journey by yourself.

I’ve reopened the Next Level Mastermind. It’s designed for entrepreneurs who are committed to growth, service, and bringing their full education, experience, skills, and perspective into a trusted peer environment where everyone contributes and everyone benefits.

If you feel a pull toward doing this work alongside other thoughtful, accomplished people who understand the decisions you’re facing, email me directly at [email protected] and put “Next Level Mastermind” in the subject line.

I’d love to explore whether it makes sense for us to journey together.