The Cliff Ravenscraft Show

816 - The Art of Discernment in Client Creation


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When I attend a conference, I have zero interest in collecting business cards or having surface-level conversations.

I go with a very specific intention.

I want to have at least 10 deep, meaningful conversations with people where there is real connection, real curiosity, and the potential to create something significant together.

In this episode, I walk you through exactly how I approach those conversations, how I discern who to invite into a coaching experience, and how the Prosperous Coach Method has completely transformed the way I create clients.

I also share a mistake I made at PodFest earlier this year that cost me dozens of meaningful follow-ups, and the modified system I’m now using to make sure that never happens again.

This is the exact process I use in real time.

In this episode, I talk about:

  • How I think about ROI from conferences beyond just financial return
  • What “discernment” actually looks like in a live conversation
  • The 4-step Prosperous Coach Method and how I apply it today
  • Why I no longer “pitch” or try to convince anyone to work with me
  • How I decide who to invite into a complimentary coaching experience
  • The note-taking system I used for years that created powerful follow-up
  • What went wrong when I relied on business cards and conference apps
  • How I’m now using the Plaud Note Pro to capture conversations and insights in real time
  • My daily logging practice and how it’s increasing awareness, clarity, and momentum
  • Links Mentioned In This Episode
    • The Prosperous Coach Book: https://amzn.to/4vdaNJW
    • The Plaud Note Pro: https://amzn.to/4sU2mBX
    • Social Media Marketing World: https://www.socialmediaexaminer.com/smmworld/?sme=371
    • Let’s Have A Conversation

       

      If you are someone who is building a business around your ideas, your voice, and your ability to serve others at a high level, this episode will give you a behind-the-scenes look at how I think about relationships, invitations, and client creation.

      If something in this resonates with you and you’d like to experience this kind of conversation for yourself, you can email me directly: [email protected]

      I’ll invite you into a complimentary coaching experience.

      No pressure. No obligation.

      Just a real conversation.

       

      ...more
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      The Cliff Ravenscraft ShowBy Cliff Ravenscraft

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