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In this episode, I’m kicking off a brand new series all about building a business that works for you — not the other way around. If you’ve ever felt like your design business has more potential than what it’s currently producing, this conversation is for you.

I see you out there trying to scale, trying to take home more income, trying to show up for your family and your clients, trying to build something meaningful without burning yourself out. It’s not easy — especially in a market that feels unpredictable and honestly, just hard.

I’ve been there. I remember starting my firm nearly 20 years ago with nothing but a cardboard box full of paint fan decks, a whole lot of grit, and a belief that my work mattered. Over time, I built that business into a multimillion-dollar design firm — and now I get to help other designers do the same.

In this episode, I’m sharing:

• The moment in my life that lit the fire in me to change my own story
• How that moment shaped the way I approach business today
• Why “Success by Design” isn’t luck — it’s intentional
• What it actually takes to move from six figures into the seven-figure range
• Why confidence, clarity, systems, and support matter more than hustle

But most importantly — I’m asking you to reflect on your line in the sand moment.

The moment you knew something had to change.
 The moment you realized you wanted more.
 The moment you decided your business could be the vehicle that changes your life.

Because if you’re feeling that right now — you're in exactly the right place.

This new series is about elevating your business, your leadership, your role as CEO, and the way you experience your life because of the business you’ve built.

I believe you can build a million-dollar business.
 I believe you should.
 And I’m here to help you do it — with intention, clarity, strategy, and support.

When you learn how to run your firm profitably and sustainably, you’re not just changing your life — you’re raising the bar for our entire industry. You show what’s possible for the designers coming behind you. This is how we shift from “hobbyist” perceptions to respected, well-paid, professional creative leadership.

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