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It's so easy to get wrapped up in what others are doing, how they're doing it, why they're doing it and watching their success unfold online.

Oftentimes we make decisions based on trends or what others in the industry are doing. But are those decisions true to what we want for ourselves and our business?

Authenticity is important now more than ever, what are you doing to stay authentic?

This week, Sheli Dodaro Hernandez and I discuss why authenticity matters and how it will set you apart.

Are you a salon owner that's searching for more freedom? In my new program The Elevated Salon Owner Collective, I share all my tools and systems and coach you to implement these things in your business. To learn more, visit www.opulentbeautypro.com/elevate

Want my best (and free!) business tips sent straight to your inbox? Get your free guides here: www.opulentbeautypro.com/free