Je partage chaque vendredi dans ma newsletter des actus, des outils, des process et des stratégies pour vous aider à monter votre marque. Inscrivez-vous sur www.entreprendredanslamode.comIn this episode I am meeting with Rachel Muscat, she is the General manger of Hu, Pharell Williams new brand. I interview her while she was in Paris during last Premiere Vision show. I wanted to interview Rachel because she is the women behind most iconic collaboration between the brand Adidas and Kanye West, Pharrell Williams or Palace to name a few. Of course we talk collaborations but not only. Please enjoy our conversation 🙂. Musiques : Théo DarcelTO FIGURE OUR WHERE YOU ARE IN THE EPISODE 01:00 Rachel present herself and come back on her pathway 07:50 How do you pick somebody to make a collaboration, is it difficult to convince somebody to make a collab11:00 The milestones between the agreement and the release of the collaboration, does everything come from the partner 14:00 How do you measure the success of a collaboration, does collaboration fail sometime? 17:30 What make her so successful at Adidas 19:30 How did she get trained 21:00 Guideline for brand collaboration 22:50 The story behind the collaboration between Adidas and Mary Katranzou25:30 Sustainability guideline when it comes to collaboration 29:30 How did she become General Manager of Hu - Pharrell Williams’ brand, how did he convince her, what her role is about34:20 What would she do differently in her career, best advise she got, what book does she recommend to read, how does she nourish herself, 45:00 where does she wants to goKEALEARNINGS I think If you have to convince someone to work with you, then the partnership won’t be successful. They have to be a join excitement to do it.Listen to your intuition and follow that feeling. This idea of success can be so other whelming and this fight for this ideal happiness but knowing that whichever path your go on it's actually more about the process than the destination, I hope that those who listen to my podcast really see that this is a lot of different steps that get you where you want to go but the ironie that these little step are the best are sometime. REFERENCES IN THE EPISODE KithRonnie Fieg Oprah Winfrey Mary Katranzou Palace Skateboard Pharell William Hu The Alchemist Paulo Coelho Eckhart Tolle Rachel Comey Bohemian Rhapsody Tony Robbins Oprah Winfrey interviewing Whole Food CEO and Co founder John Mackey 

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