November 10, 2025

85% of indie podcasters aren’t monetising

8 minutes

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85% of indie podcasters aren’t making money, according to The Independent Podcaster Report 2025, published today by Alitu. But - this isn’t bad news: only 9% of those who took part consider revenue and profitability as their primary measure of success. Clear evidence - if we needed it - that we’re not all in it for the money. Most spend 4-5 hours working on each episode. The biggest threats to podcasting is increased competition and the use of AI, the study says.

At the BBC, the Director General (CEO) Tim Davie, and the Head of News Deborah Turness, have resigned after allegations of bias were published by the right-wing Telegraph newspaper. One specific allegation is that the BBC's flagship Panorama programme misleadingly edited two parts of a Donald Trump speech together, so the US President appeared to be encouraging the Capitol Hill riot of January 2021. The BBC is one of the largest podcasters in the UK, with an equivalent total of 154mn podcast downloads a month (including on-demand radio), and launched a BBC Verify service in 2023 to “combat the growth of disinformation”.

The Audio Dramatists Resource Guide 2026-2027 has been published. The guide “connects audio dramatists with production companies actively seeking scripts, along with a wealth of development opportunities, contests, and fellowships across the US, UK, Canada, and beyond.”

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

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