Gene Pressman, of the Barney's New York Pressman's new book, They All Came to Barneys, is out now. We chat with him from his home in West Palm Beach, FL, about LA being a better morning city, protein foam, Chris is eating his way through Los Angeles, Theo Vons in the news, Jason's Orange County Barneys experience, New York in the 70s, he had a boxing ring in his office, the early 90's financial crisis, public access television, starting an advertising agency in house, the importance of humor in marketing, his favorite Barneys location of all time, which of his competition he competed with the most, and you can't give "hangout tickets" to everbody.

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