In this very special episode of the Franchise Secrets podcast, Erik sits down with John Hewitt, co-founder of Jackson Hewitt and founder of Liberty Tax Service. Erik and John discuss their foolproof way to determine success and benchmark their franchises and franchisees: The top-10 list.

Though it doesn’t necessarily need to be exactly 10 things, the purpose of the top-10 list is identifying the objective things that are impactful to the business. Once identified, franchisees can better focus their attention on the things that bring customers in the door and drives revenue rather than getting stuck on the stuff that doesn’t really make the business successful.