Ever wonder what makes films like Star Wars and Wizard of Oz cult classics?

Park Howell, Founder of Business of Story, asked himself, “What does Hollywood know about storytelling that the rest of the world needs to know in order to move the needle in business?”

It all boils down to the story. He created a 10-part story cycle that differentiates your brand, connects you to your customers, tackles conflict, and helps you come out victorious, just like any great Hollywood flick.

In this episode, Park walks us through each of the 10 parts of a captivating brand story cycle.