TIQUE Talks: The Business Podcast for Travel Advisors

87. How Your Brand Impacts Client Quality with Gray Ellender


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Gray Ellender shares her journey of transitioning from a career in healthcare to founding Go with Gray Travel, a luxury travel business focusing on creating unforgettable honeymoon experiences. She discusses the importance of brand consistency, defining your target audience, and creating a unique brand identity that resonates with clients. She also highlights her marketing strategies, including the effective use of social media platforms like Instagram and TikTok. With a solid brand identity, a dedicated focus on client relationships, and a commitment to continuous improvement, Gray exemplifies the recipe for success in the travel industry. Tune in and uncover her secrets to *quickly* building a successful business based on authenticity and a client-centered approach!

 

Connect with Gray Ellender:

gowithgraytravel.com

 

 

Today we will cover:

  •  (01:50) Gray’s background and journey into travel
  •  (04:30) Building a brand and specializing in honeymoons
  •  (07:40) Creating relatability on the intake call; building client relationships
  •  (11:35) Authentic marketing; building a social media presence
  •  (15:45) The Semi-Custom Brand experience 
  •  (20:00) Gray’s Instagram strategy; leveraging client content for marketing
  •  (28:45) Streamlining the client experience
  •  (33:00) Setting expectations; having friends as clients
  •  (39:10) Game-changers for scaling so quickly
  •  (49:50) Choosing the right host agency
  •  

     

    SEMI CUSTOM BRAND KITS

     

     

    CLIENT COMMUNICATION TEMPLATES

    _____

     

    JOIN OUR NICHE COMMUNITY: tiquehq.com/niche 

    FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq

    CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

    ...more
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    TIQUE Talks: The Business Podcast for Travel AdvisorsBy Robin Bradley and Jennifer Jacob

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