In our lactation businesses, we want to plan long-term while also remaining open to new challenges and opportunities.

None of us can predict the future, but having a plan in place is a great way to know what you want your business to look like as it grows.

In this episode, we are diving headfirst into the wild ride that is running your own lactation private practice and letting you in on the things we wished we knew when starting out.

"Even if you put down your best plans, just know they might not always go as planned."

In this episode, we will cover:

• Planning and the importance of aligning values with vision for private practice (1:41)
•  The challenges of creating an ideal client avatar and marketing strategies that may not align with lactation work (6:58)
• Why flexibility and adaptability are important for your business (14:30)
• Considerations and reflections on expanding the practice (17:51)

Each month we host a live Deeper Dive so you can connect with us, our special guests, and each other + get lifetime access to the recording!

Links and Resources

• Subscribe to the Deeper Dive Membership: https://learn.paperlesslactation.com/subscription/deeper-dive-membership
• Have an idea for a podcast episode or a Deeper Dive? Let us know! https://learn.paperlesslactation.com/form/collaborate
• Submit your listener questions here: https://forms.gle/NsmGysHMAULW9o1z5

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About Us

Leah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.

Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.