In this episode of the Shaw Strength Podcast, Brian sits down with his wife Keri to look back at how the Shaw Classic really started — from a late-night idea in 2020 to one of the toughest strength contests on the planet. They break down the early chaos, the DIY setup in their home gym, and what it was actually like trying to pull off a world-class event in the middle of worldwide shutdowns. From scrambling to get athletes into the country to worrying the whole thing might get them in trouble with the neighborhood, it’s the raw, unfiltered story of building the Shaw Classic from the ground up.

Brian and Keri dig into the athlete-first mindset that drives the entire event, the inspiration taken from legendary contests like Fortissimus, and why the Shaw Classic refuses to shy away from big athlete rosters and brutal events. Keri shares the behind-the-scenes workload most people never see—moving equipment across the country, hand-packing athlete bags, and making sure as much as possible goes straight back into the athletes’ prize purse.

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