This week on the Sales Hacker podcast, we speak with Pete Kazanjy, co-founder of Atrium and author of Founding Sales.

As a serial founder, Pete has built up an impressive library of knowledge on scaling businesses and optimizing sales motions. In this episode, he shares how he fell into the sales leader category and his advice for others who want to do the same.

If you missed episode 87, check it out here: PODCAST 87: How to Pitch Category Creation to Your CEO or CFO w/ Anthony Kennada

What You’ll Learn 

 

• How selling as a founder will help you understand your sales motions

• Why your ability to teach sales reps will help scale your business

• How sales can be instrumented

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The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.