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This week we start a three part series where we dive into a book that has significantly influenced our approach to business - 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less. This book isn't just about business; it's about challenging our beliefs, questioning the status quo, and embracing change for exponential growth.

Here are some key takeaways from our discussion:

The Power of Ten X Thinking: This concept is about breaking and rebuilding systems for better results. It's not just about working harder; it's about working smarter and tapping into something that allows us to achieve more with less effort.

The Importance of Reading: We discussed the challenge of readers leading and leaders reading. Reading can be a struggle, but it's crucial for growth and innovation.

The "Who Not How" Approach: The book emphasizes the importance of having a team to achieve greater results. It's not about being the smartest or the strongest; it's about leveraging the strengths of others to achieve your goals.

Embracing Change and Discomfort: Change can be uncomfortable, but it's necessary for growth. We need to step out of our comfort zones, think big, and challenge our business practices.

The Value of Time: Time should be measured based on its future worth, not its current value. We need to focus on tasks that align with our strengths and cut out unnecessary activities.

The Concept of a Superpower: We all have a unique ability or superpower. Identifying and leveraging this superpower can shift our mindset and help us be more selective in our pursuits.

I hope these insights spark your curiosity and inspire you to think differently. If you're intrigued, I invite you to listen to the full podcast episode. It's packed with more insights, personal experiences, and practical tips to help you embrace "10X" thinking.

To your success,

Sten J. Morgan, CFP®, ChFC®