Today I’m talking with award-winning business consultant Ildi Arlette.

Idli has helped hundreds of clinic owners focus on profitability, growth, and building a positive company culture in the past 23 years. 

She’s also a former clinic owner, a combined medical aesthetics and surgery clinic in a 7000-foot space, which she sold in 2019. 

With industry experience, she has a unique perspective on the inner workings of different types of clinics, and the buying habits of consumers, across North America. 

Today she shares her advice for bringing more revenue into your acupuncture practice with a Black Friday or holiday event at your practice – whether that "event" is in person at your practice, or a sale on gift certificates that you promote solely through email. 

In this episode, we talk about:

• How events are a signal for our patients, and how to use them
• Why you should focus your efforts on your existing patients, as opposed to spending a ton of time and money on acquiring new patients
• Why it’s important to keep sales or special offers very SIMPLE
• What is a universal offer, and why it’s the best choice if your goal is revenue
• Whether December or January is a better month for promotions at our acupuncture practices
• And much more

SHOW NOTES: 

• Clinic Transformations Program: Use code VIP200USD to save $200 on your enrollment
• Book a private 1:1 call with Ildi
• Text 403-312-7510
• Email Ildi at [email protected]

🩵 Today’s episode is sponsored by Jane — a clinic management software and EMR. 🩵

We all know that choosing the right EMR can feel a bit overwhelming, especially when you’re just starting out. You’re trying to juggle both your practice needs and your budget, and that’s not always the easiest combination.

That’s why Jane came up with the new Balance Plan. It includes the essential features you need to keep things running smoothly in your clinic, without the extra stuff you don’t. 1:1 telehealth, unlimited support, email reminders, and more are included, no matter which plan you choose.

So if you’re looking for an EMR that helps you focus on your patients, not your costs, Jane is here for you — just like a part-time assistant.

Plans start as low as $39 a month in the US. Visit jane.app to learn more — and if you’re ready to get started, use the code ACUSCHOOL1MO at sign-up for a 1-month grace period on your new account.

I’ll put the links in the show notes, as always.

And you’re more than welcome to email me with questions about Jane at [email protected].

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