In the world of marketing, it's often a delicate dance to strike the right balance between different messaging tensions. On one hand, you want to be clear and concise in your messaging, but on the other hand, you also want to be creative and engaging. You want to display authority, but you also want to demonstrate empathy and build connection with your audience.

In today's episode, J.J. and April talk with Tim Arnold, President of Leaders for Leaders and longtime friend of StoryBrand. Tim explains the 3 main tensions that marketers face when crafting their messaging and provides practical tips for finding the right balance. Listen in now to learn how embracing both sides of each tension will help you create marketing that both resonates with your audience and drives results.

Get more great insight from Tim around "both/and" thinking at TimArnold.ca. You can also access Tim's free PDF printout of the 3 Healthy Tensions discussed in today's episode here (or copy and paste the link below): https://drive.google.com/file/d/1kqd3omvAMcWGLFC_CAHtG4VomsNGmuFx/view?usp=sharing

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