In today’s episode of the Live UNREAL w/Glover U Podcast, Coach Nick Bellmore, shares the best lead generation and seller conversion strategies for drumming up new business in 2021. 

Success at generating more business happens when we become more intentional with our lead generation and follow up, and when we create a habit around it. The agents who struggle to get traction in this business are the ones who don’t put a solid lead generation practice in place. 

Nick will talk through some of the key things you need to be doing to bring more value to your database, market yourself more effectively, and win more listings in a low inventory market. 

Nick also shares; 

How to use a hot market script in a low inventory market 

Ways to amp up our lead generation accountability 

Why reviews are so important in today’s real estate world 

The best ways to build our confidence and convert at a higher level

Why we need to be using video in our marketing 

Quotes 

Habitual lead generation is the thing that’s going to fuel the engine of your business. -Nick Bellmore  

When we discover a new need prior to it being a strong need, we put ourselves in a position to get very low rejection and we won’t be in competition with all the other agents. -Nick Bellmore

Your social media should not be an afterthought, it should be a systematic, lead generation tool that you are putting in your schedule and putting time into on a regular basis. -Nick Bellmore

The stronger we are at our listing presentation, the more conversion we are going to have. -Nick Bellmore

We have to up our game in the value that we’re bringing to our databases over and over again. -Nick Bellmore 

 

Key Points 

1. Promote when you have success with a seller or buyer. People are seeing that it has been tough to get offers accepted in today’s market. When we get offers accepted, we need to celebrate that on social media. We want to let our circle know that we’re out in the market and that we’re succeeding at getting people into homes. Tell a story of how you are impacting your clients on a regular basis and show how you are providing value. 

 

2. When inventory is super low, we need to be looking for the homes that haven’t come on the market. The script is letting sellers know how many multiple offers we’re seeing in their area. This is not going to bring in instant business, we’ll need to follow up regularly, nurture and add value. If we’re providing value in our follow up, it’s very rare that they will go out and shop another agent at that stage. 

 

3. Implementing a 5-star review program is one of the most effective ways to increase leads. Nowadays most consumers start their home search and agent research online and they are basing their decisions on the reviews the agent has. We need to have a strong presence on our Zillow, Facebook, and Realtor.com. It takes extra effort to reach out and ask for those reviews so we have to build a system for it.