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#9: How to nudge people into voting, buying and recycling
“How do you plan to get to the polling booth?”. This phrase can swing voter turnout by 9% and ultimately change the outcome of an election. To figure out why I chatted to bestselling author Steve Martin about the powerful consistency principle.
Link to Steve’s book Small Big https://www.amazon.com/small-BIG-changes-spark-influence/dp/1455584258
Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
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By Phill Agnew
4.7
164164 ratings
“How do you plan to get to the polling booth?”. This phrase can swing voter turnout by 9% and ultimately change the outcome of an election. To figure out why I chatted to bestselling author Steve Martin about the powerful consistency principle.
Link to Steve’s book Small Big https://www.amazon.com/small-BIG-changes-spark-influence/dp/1455584258
Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
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