You may have heard the phrase "You have to spend money to make money", and that definitely applies to jewelry brands that want to increase market share and remain competitive in their respective categories. How much should you be spending on marketing your jewelry brand every year, and how should you be distributing that marketing budget across multiple marketing channels? In this episode, we'll help you plan your marketing spend in a strategic way.

Check out the accompanying blog post here: https://joyjoya.com/2020/07/30/determining-your-jewelry-marketing-budget/