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In this episode of The Complete Agent Podcast, host Dave Warburton is joined by co-hosts James Kendall and Ian Storey along with special guest Giles Ellwood, CEO of HomeSearch.

Together they explore how AI and data are reshaping the property industry — from how buyers search for homes to how agents can generate more instructions. Giles shares the story behind Halo, HomeSearch’s latest tool ,aiming to double the number of property transactions by connecting agents and consumers directly.

They also cover the evolving mindset of sellers, the growing importance of real-time data, and why embracing technology is now essential for estate agents who want to stay ahead in a competitive market.

Top Takeaways

• 40% of US home searches now start with AI — the UK is not far behind
• Halo aims to double transaction volume through better buyer-agent connection
• Real-time data is critical for accurate listings and informed conversations
• Agents must shift from resisting tech to leveraging it to win instructions
• AI tools now understand buyers better than buyers understand themselves
• Property marketing must move beyond portals — or risk irrelevance
• Being an early adopter of tech = market advantage