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Today’s episode is one I’ve been wanting to record for a long time because it’s built entirely around the questions I hear every single week as a business coach. These are the questions that come up in strategy calls, Voxer messages, office hours, and hallway conversations at High Point. If you’ve ever felt overwhelmed, unsure about hiring, confused by your numbers, or stuck relying on referrals, you are not alone — and this episode is for you. I’m walking you through the real answers, not the emotional ones, so you can start making CEO-level decisions in your business.

IN THIS EPISODE, I COVER:

• Why feeling overwhelmed usually isn’t a hiring problem, but a clarity and systems problem
• How to know whether you actually need help — and whether that should be a contractor or a W2 employee
• What your numbers need to tell you before you ever make a hire
• Why relying only on referrals leaves your business vulnerable, especially in changing markets
• What a sustainable, predictable marketing strategy actually looks like for designers
• How to align your financial reality with your goals instead of relying on vision boards alone
• Why pricing is math and positioning, not emotion
• How to know when you’re truly ready to scale
• Why niching isn’t limiting — it’s how premium businesses grow
• How to raise prices without guilt and stop undervaluing your expertise
• Why you can’t “do it all” at once — and how the accordion model allows your business to support your life

 If there’s one thing I want you to take away from this episode, it’s this: you cannot reach your goals without understanding your numbers. Every single time. Clarity comes from data, not panic, and confidence comes from knowing what your business can actually support. If you’re ready to take the next strategic step — not the emotional one — I’d love to help. You can book a free 15-minute problem-solving session with me at fixmydesignbiz.com. Your business should work for you, not the other way around.

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