The Bread Winner Podcast

91. 4 Ways to Turn Pickup Day Into a Marketing Opportunity for your Sourdough Microbakery


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Have you ever thought about how your pickup experience shapes your customers’ perception of your bakery? In this episode, I’m walking you through why your pickup process matters just as much as your product—and how you can make small, thoughtful changes that turn casual buyers into loyal fans.

Whether you're handing off sourdough from your front porch or your trunk, I’m sharing practical tips to help you streamline the logistics, eliminate confusion, and add those extra touches that leave your customers feeling seen and valued—without overwhelming yourself on bake day.

  • Join the Bread Winner Network: www.carolinebower.com/bwnetwork
  • Follow me on Instagram for more microbakery tips: @carolinebower_sourdough
  • Find links to all of my sourdough microbakery favorites including packaging, pans, and more! www.carolinebower.com/links
  • Download the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://www.carolinebower.com/checklist to begin building YOUR thriving microbakery! 


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The Bread Winner PodcastBy Caroline Bower

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