We're about to hit the fun season of "Buy this!" "Don't wait — order now!" and "For today only!" messages.

Honestly, in our society, it's pretty funny to even call it a "season." Because while it gets a little more intense toward the end of each year, we live with it all the time.

You're not thin enough! Strong enough! Rich enough! Smart enough! But if you buy my [insert crazy nonsense here] then you'll be OK.

Rubbish. Total rubbish.

Yet it works on us, doesn't it? Annoyingly, fairly consistently, it works. And it works because it plays right into our ego's favorite thing: A direct focus on everything we don't have, instead of a keen self-awareness on how awesome we already are.

In this episode, I cover:

• How you can avoid getting sucked in the "You're not enough on your own, you need my thing first!" season that's coming our way …
• How you can walk away from any crazy purchase before it's too late.
• The steps you can take to make sure you never make anyone else feel like they're not enough (love this one!).

This is one of those episodes where you might want to keep a pen and paper handy, as I ask some pretty specific questions to help you find a feeling of calm so you can move forward with confidence and ease.

Learn more about your host by visiting www.sarahwalton.com