In this episode we talk to Tom Geary, Founder and Executive Creative Director of School of Thought.

1. The good news and bad news: the bar is impossibly low

2.The problem: herd mentality

1. Is it the brand vs. data? Nope!

2. The importance of striking an emotional chord. We’ve always done it, but now Google’s proven its effectiveness: whitepaper

3. How to set yourself up for success, as a marketer.

Connect with Tom on LinkedIn: https://www.linkedin.com/in/tom-geary-7538261/

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Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth