The Kara Report | Online Marketing Tips and Candid Business Conversations

92 | BTS with Kara & Laura: Client Graduations, Summer Breaks, and Agency Dreams


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We all see the highlight reels online — $100K launches from one post, “overnight” wins, and the myth that scaling is seamless. But the truth of running a business looks a lot different behind the scenes.

In this episode, I’m kicking off a brand-new quarterly series with my business BFF, Laura Milroy. Every few months, we’ll sit down to share what’s actually happening inside our businesses — the wins we’re celebrating, the pivots we’re making, and the uncomfortable conversations that come with growth.

In this first check-in, we talk about why taking a summer off wasn’t the death of Laura’s business, how cutting $800 worth of subscriptions changed my margins, and why scaling always comes with self-doubt (even after 10+ years in business). You’ll hear the honest, unfiltered version of entrepreneurship that doesn’t show up in polished Instagram posts.

Whether you’re craving a true BTS glimpse of what it looks like to build and sustain a service-based business, or you just want to feel less alone in the messy middle, you’ll love this conversation.


🎙️ In This Episode:

  • The “client graduation” moment and how to know when you’ve done your job
  • Laura’s shift toward an agency model (and why she’s making more affordable offers, too)
  • The bottleneck problem that happens when you’re “the only one who can do it”
  • Why marketing case studies often gaslight us — and how to reframe your own wins
  • Cutting costs and subscriptions immediately improve your margins
  • The uncomfortable truth: growth always requires making scary decisions


🔗 Links Mentioned:

Read the full shownotes: https://thekarareport.com/92 

Learn more about working with Laura: https://lauramilroymedia.com

Follow Laura on Instagram: https://www.instagram.com/lauramilroymedia

Learn more about working with our team: https://thekarareport.com/services 

Follow me on Instagram: https://instagram.com/thekarareport 

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The Kara Report | Online Marketing Tips and Candid Business ConversationsBy Kara Duncan

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