Sometimes you can build partnerships informally, without needing to pitch, but sooner or later most corporate fundraisers will be asked to pitch formally to a company. When this happens, clearly the stakes are high. So what can you do to increase your chances of winning? This time, Rob talks to Laura Matthews, who recently delivered a pitch that won a ground-breaking partnership worth over £200,000 for her charity. In the interview, Laura explains her approach and then Rob shares five pitching principles from Bright Spot’s Corporate Mastery Programme. Hopefully some of these will help you prepare for your own pitch opportunities. If you’d like to share this episode to help other fundraisers, thank you very much! And do let us know what you think. Laura and Rob are both on Linked in, and on twitter Rob is @woods_rob.