Have you met people in the fundraising space who think tech is a silver bullet? And because of that, they invest a lot of time and resources in making decisions around the tech adoption and fail to anticipate the implementation of the tech solution. It’s quite common, and the truth is that I was guilty of it as an Executive Director too. But we need to start talking about technology differently, as an facilitator and support system, with fundraiser enablement at the center of the product. And that’s exactly what we’re diving into today.  

In this episode, Tim Sarrantonio, Director of Corporate Brand at NeonOne, shares his insight into the sector, and the new NeonOne CRM elements that he is particularly excited about. While Tim has been at NeonOne for 10 years, his journey in the sector began as a grant writer. Today, he shares nuggets of wisdom to help make fundraising easier with technology, and how to make the fundraiser's job easier with training, support, and community. NeonOne is all about Connected Fundraising and in this episode we get to dig into what that means and how that impacts the product, priorities, and process for continuous growth and improvement. 

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Please note: This episode is a part of a very special series called The People Behind the Products. More than ever, nonprofits care about the company behind their technology and service providers. What’s the underlying mission and vision of the company? What do they stand for? And how are they thinking about the sector and serving nonprofits? This series is an opportunity to get to know some of my favorite nonprofit technology companies so that the next time you’re making a tech decision, you can understand a little bit more about the people behind the product. There is no sponsorship or industry money behind the production of this series and the editorial content was at the sole discretion of the What the Fundraising team.