What do the dawn of dial-up Internet, pool floats, and chill, early 90s  party tunes have in common? They are the tenets of Vacation Inc, the  sunscreen brand born of a cheeky radio station Poolsuite.fm. Among their suncare products, the brand launched with a sunscreen-scented fragrance, which turned out to be a huge hype hit, proving what we at SYL HQ already know: People love the smell of sunscreen. We have Marty Bell, one of the co-founders of both brands, to talk us through the genesis of a sunscreen scent and how vacation vibes built a brand.

[What we smell like today: Snif Dead Dino,  D.S. & Durga Leatherize]

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