In this episode we talk to Chris Finneral, Co-Founder & CEO at SketchDeck.

Chris shares:

• The evolution of design matters in B2B
• Surprising data on the impact of design on key business performance indicators (i.e. revenue growth)
• Common challenges in scaling design needs
• The Design Triangle - a 3-part strategy for segmenting your design needs & projects, so that you can prioritize and assign them accordingly for greater efficiency: Brand Strategy, Flagship Campaigns, Everyday Design

A few extra resources to check out:

McKinsey Business Value of Design: https://www.mckinsey.com/business-functions/mckinsey-design/our-insights/the-business-value-of-design

InVision Design Maturity Report: https://www.invisionapp.com/design-better/design-maturity-model