How Leaders Lead with David Novak

#96: Jesse Cole, Savannah Bananas Owner—Attention Beats Marketing


Listen Later

You can have the very best product, service, or cause in the world, but in order for it to really succeed, you need to be able to get people’s eyes and ears on it. 


You need their attention. But it’s harder than ever to get it.


Fortunately for us, this episode features Jesse Cole, the Owner of the Savannah Bananas baseball team. He is an absolute genius at getting attention. And even better, he knows how to turn it into lasting loyalty.


The Bananas are not your everyday baseball team! They are out to make baseball fun – they’re putting pitchers on stilts and lighting bats on fire and doing all kinds of wacky stuff. And it’s working. They sell out every game … they have over 2 million followers on TikTok … and they’re attracting serious attention from MLB teams who want to know how they do it. 


Jesse is gonna help you apply his strategies, so your organization can get the attention it really deserves.


You’ll also learn:

  • What to say to your team when big ideas don’t work 
  • One strategy you can use this week to inject fresh ideas into your organization
  • Why it’s okay to be misunderstood (and how to cope when it’s hard)
  • How to shift your focus from getting customers to getting fans

  • Take your learning further. Get proven leadership advice from these (free!) resources:


    The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go 

    Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day


    Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.


    ...more
    View all episodesView all episodes
    Download on the App Store

    How Leaders Lead with David NovakBy David Novak

    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    563 ratings


    More shows like How Leaders Lead with David Novak

    View all
    The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

    The Tim Ferriss Show

    16,164 Listeners

    We Study Billionaires - The Investor’s Podcast Network by The Investor's Podcast Network

    We Study Billionaires - The Investor’s Podcast Network

    3,377 Listeners

    The Knowledge Project by Shane Parrish

    The Knowledge Project

    2,708 Listeners

    Coaching for Leaders by Dave Stachowiak

    Coaching for Leaders

    1,451 Listeners

    The Learning Leader Show With Ryan Hawk by Ryan Hawk

    The Learning Leader Show With Ryan Hawk

    1,331 Listeners

    HBR IdeaCast by Harvard Business Review

    HBR IdeaCast

    166 Listeners

    The StoryBrand Podcast by StoryBrand.com

    The StoryBrand Podcast

    1,930 Listeners

    How I Built This with Guy Raz by Guy Raz | Wondery

    How I Built This with Guy Raz

    30,225 Listeners

    Finding Mastery with Dr. Michael Gervais by Dr. Michael Gervais

    Finding Mastery with Dr. Michael Gervais

    1,650 Listeners

    Founders by David Senra

    Founders

    2,160 Listeners

    Masters of Scale by WaitWhat

    Masters of Scale

    3,996 Listeners

    Worklife with Adam Grant by TED

    Worklife with Adam Grant

    9,171 Listeners

    At The Table with Patrick Lencioni by Patrick Lencioni

    At The Table with Patrick Lencioni

    1,126 Listeners

    A Bit of Optimism by Simon Sinek

    A Bit of Optimism

    2,178 Listeners

    ReThinking by TED

    ReThinking

    637 Listeners