The GTMnow Podcast

98. Focus on Product-Led Growth w/ Blake Bartlett


Listen Later

This week on the Sales Hacker podcast, we speak with Blake Bartlett, Partner at OpenView.

Blake is a partner at one of the most well known SaaS venture capital firms in the world, OpenView Venture Partners, based in Boston. He spends most of his time trying to advance the product-led growth movement, both through thought leadership and investing at pioneers like Expensify and Calendly. He's been a VC since 2007, and prior to OpenView was at Battery Ventures, where he invested in companies like Glassdoor, Wayfair, and Optimizely.

What You’ll Learn 

 

  • Product-led growth means focusing on the end-user
  • VCs differentiate by recognizing that they’re basically auditioning for the board
  • A key mistake of startups is a lack of focus
  • VPs of sales/marketing need to be flexible and willing to reinvent themselves

 

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

...more
View all episodesView all episodes
Download on the App Store

The GTMnow PodcastBy GTMnow

  • 4.6
  • 4.6
  • 4.6
  • 4.6
  • 4.6

4.6

147 ratings


More shows like The GTMnow Podcast

View all
This Week in Startups by Jason Calacanis

This Week in Startups

1,293 Listeners

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

533 Listeners

The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

The Official SaaStr Podcast: SaaS | Founders | Investors

172 Listeners

a16z Podcast by Andreessen Horowitz

a16z Podcast

1,093 Listeners

The SaaS Podcast: Build, Launch & Scale Your SaaS by Omer Khan

The SaaS Podcast: Build, Launch & Scale Your SaaS

185 Listeners

Founders by David Senra

Founders

2,111 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,986 Listeners

Y Combinator Startup Podcast by Y Combinator

Y Combinator Startup Podcast

235 Listeners

Grit by Kleiner Perkins

Grit

193 Listeners

30 Minutes to President's Club | No-Nonsense Sales by Armand Farrokh & Nick Cegelski

30 Minutes to President's Club | No-Nonsense Sales

392 Listeners

The Startup Ideas Podcast by Greg Isenberg

The Startup Ideas Podcast

205 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

358 Listeners

The Next Wave - AI and The Future of Technology by Mindstream (Hubspot Media)

The Next Wave - AI and The Future of Technology

61 Listeners

Revenue Builders by Force Management

Revenue Builders

155 Listeners

Uncapped with Jack Altman by Alt Capital

Uncapped with Jack Altman

39 Listeners