What the Fundraising

98. How a Metrics-Based Approach to Well-being Boosts Creativity and Outcomes with Arosha Brouwer


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When my guest on this episode of What the Fundraising peers into the future, she sees a world in which well-being isn’t an afterthought but the centerpiece of creativity, innovation, and productivity. As Co-Founder and CEO at Quan, Arosha Brouwer is creating a platform to support sustainable workplace environments through science-based inquiry and behavioral insight. Whether in a for-profit or nonprofit context, the focus is on measuring team and individual performance not just by net productivity but on holistic, long-term outcomes.


Arosha brings to Quan tools acquired over years of working to optimize operations in both the private and public sectors – perspectives equally applicable to the burnout-prone world of fundraising. She reflects on the hand-in-hand relationship between resilience and vulnerability as well as why the healthiest workplaces create structures that support psychological safety and the freedom to fail without fear. Above all, says Arosha, Quan’s mission lies in helping leaders support teams in identifying and protecting space for creativity and longevity. “If you’re constantly doing,” she says, “then you’re not stepping back to have those moments of insight that could be the inflection point to do something drastically better.” You’ll come away from this episode with a new understanding of how self-care and wellness fit into – and are in fact essential to – doing our best work and being of service to others. 


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Many thanks to our sponsor, Feathr for making this episode possible. Our friends at Feather help nonprofits like yours level up their digital campaigns every day through their nonprofit marketing platform. Don’t rely on magic this year. Check out Feathr to streamline your digital marketing campaigns and exceed your goals. Learn more and get started today at Feathr.co. And don’t forget to tell them that I sent you!


If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.


If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

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What the FundraisingBy Mallory Erickson

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