Here's what you need to know for today in the business of podcasting: Sounds Profitable launches branded podcast directory in partnership with Lower Street by Reem MakariMarketers to spend most of holiday budgets in November: report by Alyssa MeyersIP addresses may not be the post-cookie data solution adtech wanted by Ryan Barwick …as for the rest of the news: Forrester Research finds CMOs are far less dour about Q4 than they were last year, Audioboom celebrates breaking one billion advertising impressions, and Tenderfoot TV acquires production company Resonate, the company behind the hit podcast Up and Vanished.