Most of us have probably had that “light bulb” moment where we think of an idea that could solve a real problem. The idea might be easy enough, but having the energy to take that idea and run with it is another story entirely. It takes seemingly endless late nights, persistence and sometimes, a small fortune.  With double the determination, twins Alisa and Lysandra took their great idea and turned it into their own body brand, al.ive body. (https://alivebody.com.au/)

You would perhaps expect that starting your own line of body products means years of experience in the industry, knowing exactly what you’re doing and having loads of cash but it’s quite the contrary for Alisa and Lysandra.  Being twins brought up by a single mum, they learned about hard work very young in life and both grew up to become police officers.  With a flare for design (and they’ll admit, a desire for cash) they decided to apply for The Block, which was their launchpad into the world of interior design. On a hunt for the perfect hand soap to complement a bathroom renovation, they discovered that the product they wanted didn’t exist.  So, they decided to make it themselves.

In this episode, Alisa and Lysandra talk about the process of establishing their brand and how they managed to launch a successful product in an already saturated market.  Both being mums they’re all too familiar with mum guilt and making playdough.  Literally, they made playdough to design the bottle for their hand soap. That’s commitment.

Perhaps you’ve got a great idea that seems ridiculous and way too hard, but all you might need is a bit of inspiration to keep it going.  So have a listen and see where the idea takes you. The outcome might be really exciting and make you come al.ive (see what we did there?).