Building With BuildHer

A Chat with Lisa Cousens - The Business of Creating Mood Boards


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Old school designers relied heavily on magazine cuttings and fabric samples to make mood boards for their designs.  Sourcing suppliers and obtaining products was a laborious task with a lot of time often spent in the car driving from place to place.
These days, there is so much available online that coming up with a design concept is easily accessible for designers and hobbyists alike.  But even with the world at our fingertips, it can be difficult to collate ideas together to really get a feel for what a room is going to look like once it’s furnished.  If only there was a free platform that allowed you to drag and drop all your favourite products into one simple online mood board.  Good news friends.  It exists!
If you haven’t already joined the 17,000 other people using Style Sourcebook, then you’re going to want to straight after this episode.  Today we chat to Lisa Cousens, the creator of Style Sourcebook, an online mood board platform which enables users to source and style products from different designers to really see their ideas take shape.  The site also facilitates community in such a way that clients can find a designer, designers can share their ideas and users can find inspiration from seeing what other people have come up with.
Working in the business and marketing sector, Lisa always had a love for renovating and the desire to eventually start her own business.  Driven by her own frustration in the renovation design process, Lisa’s idea for a drag and drop mood board site took shape.  With a focus on making the site intuitive and enjoyable for users, Lisa spent a year planning the site and liaising with designers and retailers before launching her unique idea.  Lisa talks about her process in developing the site and how it has now evolved into a mood board community.
With no interior design experience, Lisa created a brilliant platform to create designs, share ideas and connect with likeminded people.  Connection and community always play such a big role in design projects, and Style Sourcebook is not only an excellent (and FREE) design tool, but a way in which people can connect with each other throughout the creative process.  Go sign up today and share your ideas on Instagram.  We’d love to see them!
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