Cold Call

A Family Business at a Crossroads: Scaling and Succession


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In 2000, Rohit Gera turned his family’s boutique real estate development firm in Pune, India, into a dynamic innovator in housing solutions for urban Indian families. Today Gera Developments stands at a crossroads, with Gera planning the end of his managerial career. How should the family think about scaling the business? And, should the company seek a successor to lead those efforts from inside or outside the family?

Senior Lecturer Christina Wing and case protagonist Rohit Gera discuss the family business and the crucial decisions it faces in the case, “Gera Developments: Leadership at a Crossroads.”

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Cold CallBy HBR Presents / Brian Kenny

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