Many ambitious companies learn too late that there's a BIG difference between the size of your total market and the size of your addressable market. But focusing on your addressable market without limiting your growth potential can be tricky, especially if you don't have a clear vision forward and a mastery of the key numbers driving your business.

On today's show, former Samsung NeuroLogica CEO Phil Sullivan discusses a three-step process he used at Samsung that will keep your company's growth and the size of your addressable market in sync.